Updates from Tanween Design Programme 2017-18

Branding, writing, and social media-ing

The Tanween designers took part in two inspiring and informative workshops on branding and writing, held on 8 and 15 July 2017. The branding workshop was led by Salem Al Qassimi, founder of Fikra Studio, who focused on brand and concept development. Salem worked with the designers in identifying their strengths and building a concept, while also lending his marketing expertise and knowledge about the UAE.

Rashed Aqrabawi, Creative Manager at Brownbook, led a writing and online presence workshop. The designers explored how to write clear and concise biographies, designer statements, and descriptions. They also looked at ways of building a successful online portfolio that is consistent with branding and communication.

The next workshop will see Gareth Neal, London-based furniture designer, working with the designers for 3 days on developing concepts and building rapid prototypes.