Zahra Lyla Khalil

Born and raised in Dubai, Zahra Lyla Khalil is the Founder & Creative Director of The Other Agency, a social media agency helping brands humanize their social presence via tailor-made digital storytelling. Originally a graphic designer by trade, Zahra has a Master’s Degree in New Media Production from London College of Fashion as well as Post Graduate degrees from Central Saint Martins in London, and has spent considerable time living there. Her passion for the Arts and Fashion industry has landed her work opportunities with the likes of Harper’s Bazaar UK, The Sunday Times Style and assisting top stylists such as Mel Ottenberg as well as photographers Sean and Seng and David Bailey.

Apart from her social profile, Zahra has worked closely with several prestigious fashion brands such as Vacheron Constantin, Bottega Veneta, Gucci, Dior, Cartier, Jaeger LeCoultre, Boucheron, Tiffany, Burberry and luxury beauty brands such as Anastasia Beverly Hills, Sisley, Charlotte Tilbury and La Prairie. With an award under her belt for her work on digital media, Zahra is also the ex-editor of Vogue Arabia where she launched the 22nd edition of Vogue Magazine in the Middle East.