Digital Marketing and Social Media for Artists and Designers

Starts - Sunday 16 October 2022

Zahra Lyla Khalil is the Founder & Creative Director of The Other Agency, a social media agency helping brands humanize their social presence via tailor-made digital storytelling. Born and raised in Dubai, originally a graphic designer by trade, Zahra has a Master’s Degree in New Media Production from London College of Fashion as well as postgraduate degrees from Central Saint Martins in London. Her passion for the arts and fashion industry has landed her work opportunities with the likes of Harper’s Bazaar UK, The Sunday Times Style and assisting top stylists such as Mel Ottenberg as well as photographers Sean and Seng and David Bailey. Apart from her social profile, Zahra has worked closely with several prestigious fashion brands such as Vacheron Constantin, Bottega Veneta, Gucci, Dior, Cartier, Jaeger LeCoultre, Boucheron, Tiffany, Burberry and luxury beauty brands such as Anastasia Beverly Hills, Sisley, Charlotte Tilbury and La Prairie. With an award under her belt for her work on digital media, Zahra is also the ex-editor of Vogue Arabia where she launched the 22nd edition of Vogue Magazine in the Middle East.

Schedule:

Date: 16 October 2022

Time: 2 - 5 pm

Capacity:

15 spaces left

Location:

Tashkeel Nad Al Sheba

Fees:

AED 233.33 (+VAT)

Please note that fees are non-refundable.

Join social media expert, digital storyteller and creative director Zahra Lyla Khalil for an informative workshop focusing on how artists and designers can use digital marketing and social media effectively and efficiently.

The three-hour workshop will focus on:

How to stand out online and generate leads with social media in a crowded online space;

Learn and apply the best social media strategies and tactics;

Current online marketing platforms;

Generating Social Media Leads: The 5-steps process to amplifying your audience and sales with minimal cost;

Social Media Content: The best 8 types of content to increase engagement for greater impact;

Email Marketing: Learn the power of email marketing to set successful campaigns

Online strategy & KPIs: What you don’t track, you can’t improv – Setting goals and understanding analytics;

Social Media Tools: The 8 apps/websites to rock your social media

By the end of the session, participants will be able to apply their new-found knowledge to strengthen their social media presence and digital marketing activity.


Opening Hours

Sunday - Thursday: 9am - 10pm
Friday:
8am - 12pm


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