Sofiane Si Merabet

After 12 years of experience in marketing leading positions, in international groups as l'Oreal and LVMH, Sofiane Si Merabet founded Karta as a successful way to leverage on culture as a business enhancer. In addition to his corporate experience between Paris and Dubai, Sofiane has set up The Confused Arab , a digital creative platform interrogating Arab identities through city guides and live installations.

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