Alefiyah Ustad

Alefiyah Ustad is a creative specializing in product design and strategic design management, born and raised in the UAE. With a passion for furniture design, material exploration, and innovative manufacturing techniques, Alefiyah is driven by the pursuit of originality—whether it's crafting entirely new concepts or reimagining the familiar. Her design style is characterized by a soft, playful aesthetic, while her creative process is constantly evolving as she pushes the boundaries of what's possible. Growing up around her father’s glass and metal manufacturing company, Alefiyah developed a deep appreciation for materials and craftsmanship. This influence fuels her commitment to blending artisanal techniques with cutting-edge technology, resulting in designs that are both timeless and forward-thinking.