Branding with Arabic Typography

Use Arabic typography as the main inspiration for creating narrative brands and creative visual systems. Join the award-winning Tarek Atrissi, one of most recognised designers across the Arab world for an intensive four-day workshop.

A logo is not a brand: There is much more in solid and strategically conceived and designed brands. The workshop aims to examine the wider context of branding and the process of conceptualising, naming, designing and managing a comprehensive visual identity. Using regional and international case studies, the workshop will give participants additional practical and theoretical knowledge about taking brands from a brief to full design development.

The core focus will be Arabic typography in the context of branding: lettering, calligraphy and type design. Through lectures, discussions, and design studio-working sessions with specific design exercises, Tarek will cover:

• Methods in developing and presenting new brand names
• Arabic lettering in creating typographic logos
• Creating narrative typographic visual languages
• How typefaces can be the voice of a brand
• Case studies in brand strategies development and in brand management
• Branding using just typography

This workshop is suitable for advanced designers and creatives (design, graphic design, typography, creative strategy) and those who have strong design education and an interest in branding. Knowledge of Adobe illustrator or Photoshop is preferable.