Clock & Cloud

Clock & Cloud Studio is led by: 

Alefiyah Ustad is a creative specializing in product design and strategic design management, born and raised in the UAE. With a passion for furniture design, material exploration, and innovative manufacturing techniques, Alefiyah is driven by the pursuit of originality—whether it's crafting entirely new concepts or reimagining the familiar. Her design style is characterized by a soft, playful aesthetic, while her creative process is constantly evolving as she pushes the boundaries of what's possible. Growing up around her father’s glass and metal manufacturing company, Alefiyah developed a deep appreciation for materials and craftsmanship. This influence fuels her commitment to blending artisanal techniques with cutting-edge technology, resulting in designs that are both timeless and forward-thinking.

Reem Shawkat is a multidisciplinary design graduate specializing in product design, with a passion for creating thoughtful, idea-driven work. Reem's approach is rooted in Bauhaus principles—geometric, abstract, and functional, yet often infused with a touch of whimsy. Reem has a keen sense of brand identity, allowing her to craft cohesive visual narratives that resonate with audiences. With a deep appreciation for the visual arts, Reem strives to blend form and function in every project she undertakes. Reem's design philosophy is: blending aesthetics and functionality for purpose-driven design.