Edition 15/15 letters

Fabric 1 (Vinyl)
Range from AED 9,275 USD 2,530
To AED 30,830 USD 8,400

Fabric 2 (Wool)
Range from AED 14,000 USD 3,820
To AED 46,300 USD 12,620

Edition 3/3 for (Set of 16 pieces)

Fabric 1 (Vinyl)
AED 57,300 USD 15,600

Fabric 2 (Wool)
AED 87,000 USD 23,700`

DHADH is an homage to the Arabic language, and is named after the letter that is unique to it. Long-term visual experimentation and rumination exploring the essence of her mother tongue led Lujain Abulfaraj to distil it down to its purist essence. These forms are the literal buildings blocks of a learning tool she believes capable of instilling a sense of ownership and engagement through play. These experiments were born of a personal concern: observing that her son found no enjoyment in his Arabic class at nursery nor his Arabic books at home, Abulfaraj was frustrated to encounter a teaching method that lacked interactivity – with students copying words by rote, repeating the form monotonously until they had filled a sheet of paper. Finding no scope for deep connection to the dynamism of a word and its many levels of meaning, and no access to the nuance and beauty of the Arabic language for her son, she sought a new means of education, away from this robotic passivity.

During Tanween, Abulfaraj has built on the knowledge gained through her typographically-led design practice and in Lara Assouad’s Modular Arabic Typography workshop at Tashkeel, to explore new, playful and engaging letterforms that focus on the essence of the language. Distillation has allowed her to understand the essential patterns of Arabic letters – simplification has been the route to an intuitive, pure relationship with the language and its nuances.

Comprising eight unique modules that can be combined and recombined to create all 28 Arabic letters, Abulfaraj has expanded her typographic experiments into huge foam structures with a trilateral purpose – as a furniture piece, a plaything and a letterform. Composed of sturdy foam and strong, resilient fabrics, the pieces have been designed to encourage perpetual play and with children's energy in mind.

DHADH dispels the false notion that Arabic is rigid and circumscribed by complex rules. Here, the letterforms are distilled and refined, broken down into simpler pieces that the child can interact with. As they build their own forms they build a closer, more intuitive relationship with Arabic and, as the letters become full of play and enjoyment, so too does the language.

Artist Biography

Saudi-born Lujain Abulfaraj is the co-founder and designer of Twothirds Design Studio based in Dubai, and co-founder and design director of WTD Magazine. She is a graduate of Visual Communications from the American University of Sharjah where she first began her exploration of Arabic typography and calligraphy. Driven by her recognition of the lack of engaging educational tools for children to learn Arabic, Abulfaraj’s practice involves researching projects and brainstorming innovative ideas ...

Learn More

Lujain Abulfaraj
DHADH | Children's Seating

Size:
280 x 140 x 40 cm
Materials:
HD Foam, Vinyl / Wool Fabric

Edition 15/15 letters

Fabric 1 (Vinyl)
Range from AED 9,275 USD 2,530
To AED 30,830 USD 8,400

Fabric 2 (Wool)
Range from AED 14,000 USD 3,820
To AED 46,300 USD 12,620

Edition 3/3 for (Set of 16 pieces)

Fabric 1 (Vinyl)
AED 57,300 USD 15,600

Fabric 2 (Wool)
AED 87,000 USD 23,700`

DHADH is an homage to the Arabic language, and is named after the letter that is unique to it. Long-term visual experimentation and rumination exploring the essence of her mother tongue led Lujain Abulfaraj to distil it down to its purist essence. These forms are the literal buildings blocks of a learning tool she believes capable of instilling a sense of ownership and engagement through play. These experiments were born of a personal concern: observing that her son found no enjoyment in his Arabic class at nursery nor his Arabic books at home, Abulfaraj was frustrated to encounter a teaching method that lacked interactivity – with students copying words by rote, repeating the form monotonously until they had filled a sheet of paper. Finding no scope for deep connection to the dynamism of a word and its many levels of meaning, and no access to the nuance and beauty of the Arabic language for her son, she sought a new means of education, away from this robotic passivity.

During Tanween, Abulfaraj has built on the knowledge gained through her typographically-led design practice and in Lara Assouad’s Modular Arabic Typography workshop at Tashkeel, to explore new, playful and engaging letterforms that focus on the essence of the language. Distillation has allowed her to understand the essential patterns of Arabic letters – simplification has been the route to an intuitive, pure relationship with the language and its nuances.

Comprising eight unique modules that can be combined and recombined to create all 28 Arabic letters, Abulfaraj has expanded her typographic experiments into huge foam structures with a trilateral purpose – as a furniture piece, a plaything and a letterform. Composed of sturdy foam and strong, resilient fabrics, the pieces have been designed to encourage perpetual play and with children's energy in mind.

DHADH dispels the false notion that Arabic is rigid and circumscribed by complex rules. Here, the letterforms are distilled and refined, broken down into simpler pieces that the child can interact with. As they build their own forms they build a closer, more intuitive relationship with Arabic and, as the letters become full of play and enjoyment, so too does the language.

Artist Biography

Saudi-born Lujain Abulfaraj is the co-founder and designer of Twothirds Design Studio based in Dubai, and co-founder and design director of WTD Magazine. She is a graduate of Visual Communications from the American University of Sharjah where she first began her exploration of Arabic typography and calligraphy. Driven by her recognition of the lack of engaging educational tools for children to learn Arabic, Abulfaraj’s practice involves researching projects and brainstorming innovative ideas ...

Learn More

Opening Hours

We are open today
9:00AM - 10:00PM
Open: Saturday - Thursday
Closed: Friday

How to find us

Calendar

September

Sun Mon Tue Wed Thu Fri Sat
27 28 29 30 31 01 02
03 04 05 06 07 08 09
10 11 12 13 14 15 16
17 18 19 20 21
22 23
24
25
26
27 28
29 30
View all events

Stay updated